Stepping away from the comfort of a stable 9-to-5 job can feel terrifying, especially when the next step is something as personal and purpose-driven as coaching. In this episode, Richard Bernstein, CEO of Mars Venus Coaching, shares his journey of moving from business ownership to coaching leadership and explains how anyone can courageously make their career transition to coaching.
Facing the Fear of the Unknown
Transitions bring uncertainty. Whether it’s moving from corporate life into entrepreneurship or pivoting from one business into another, fear is natural. The unknown feels risky—what if it doesn’t work out? But as Richard explains, much of that fear fades when you approach the process strategically rather than impulsively.
He stresses that successful transitions are not about taking reckless leaps but about making small, intentional steps. With the right preparation, the unknown becomes less threatening and more exciting—a mix of adventure, growth, and possibility.
The Power of a Personal SWOT Analysis
One of Richard’s most practical tools for easing fear is the SWOT analysis—traditionally used in business strategy, but equally effective on a personal level.
- Strengths: What skills, talents, and experiences set you apart?
- Weaknesses: Where do you need growth or support?
- Opportunities: What doors could open if you made the transition?
- Threats: What obstacles could stand in your way?
Writing this down—not just thinking it—creates clarity. As Richard points out, “Your real eyes work differently than your mind’s eye.” Seeing your strengths and weaknesses on paper makes the path forward feel less overwhelming and more doable.
Working for Yourself vs. Working for Others
Richard observes a common paradox: people are often highly disciplined when working for an employer, but lose structure when they become their own boss. Without accountability, it’s easy to sleep in, take long breaks, or procrastinate.
His advice? Treat yourself as an employee of your own company. Show up early, stay disciplined, and hold yourself accountable just as you would if someone else signed your paycheck. The same work ethic that made you successful for others will make you even more successful for yourself.
Overcoming Fear With Mentorship and Discipline
Discipline alone can carry you far, but Richard also emphasizes the role of mentorship. A coach or mentor can provide guidance, structure, and encouragement during the vulnerable early stages of transition. They help you build the habits and mindset needed to stay consistent.
Richard makes it clear: mindset outweighs strategy. Even the best plan will fail without the belief, resilience, and self-accountability to execute it.
Visualization and Alignment With Purpose
Another powerful step is visualization. Richard recommends picturing yourself in the role of coach—walking into a business, observing, guiding, and making a difference. If that vision feels exciting and purposeful, you’re on the right path.
For him, the defining moment came when someone suggested business coaching. He instantly felt goosebumps, realizing this was not just a career change but a calling. Aligning with purpose makes the transition not only easier but deeply fulfilling.
Finding Community and Support
At Mars Venus Coaching, Richard emphasizes building a family-like community where new coaches feel supported, safe, and guided. Making a career transition to coaching doesn’t have to mean doing it alone. With mentorship, training, and a team behind you, the leap becomes far less intimidating.
Final Thoughts: Take the First Step
The journey from corporate fatigue to a purpose-driven coaching career isn’t about reckless leaps. It’s about clarity, discipline, and alignment with purpose. Start with a SWOT analysis, visualize your future role, and seek guidance from mentors or coaching communities.
As Richard puts it: “If you work as hard for yourself as you do for someone else, you will be successful.”
For those ready to take the first step, consider exploring the Purpose Pathway Quiz to uncover your unique strengths and direction.